Wellness tourism hits $894B, with more growth ahead
According to a report by Phocuswright and WiT, the wellness tourism market grew from $438 billion in 2012 to $894 billion in 2024, surpassing pre-pandemic levels by 36%, and is forecast to reach $1.4 trillion by 2029 with a CAGR of 9.1%. Consumer demand is strong, with 84% of US, 79% of UK, and 94% of Chinese consumers considering wellness a top or important priority. Wellness tourism is increasingly linked with regenerative and sustainable tourism, making it a key growth area for the travel industry.
Impact and considerations
The rapid growth of wellness tourism presents new market opportunities for travel suppliers and destinations, and businesses should monitor this trend to adjust their offerings.
Key points
- Wellness tourism market grew from $438 billion in 2012 to $894 billion in 2024.
- Forecast to reach $1.4 trillion by 2029, with a CAGR of 9.1%.
- Consumer demand is high: 84% of US, 79% of UK, and 94% of Chinese consumers consider wellness a top or important priority.
- Wellness tourism is increasingly linked with regenerative and sustainable tourism, becoming a growth area.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 19 May 2026, 15:00
- Page published
- 13 Aug 2026, 08:16
- Last updated
- 19 May 2026, 15:00
- Original links
- PhocusWire All News：Wellness tourism hits $894B, with more growth ahead (opens in a new tab)Primary source · en · Published 19 May 2026, 15:00