Travel by B Corp launches citizen science toolkit for travel companies
Travel by B Corp, in collaboration with Nova School of Business and Economics, has launched a Citizen Science Guidance and Implementation Toolkit to help travel companies build programs that enable travelers to contribute to scientific research while safeguarding integrity and avoiding greenwashing. The toolkit provides best practices for tour operators, hotels, and other providers, including identifying scientific partners, structuring optional participation, and building long-term programs.
Impact and considerations
The toolkit provides a framework for travel companies to turn traveler participation into structured scientific contributions, enhancing sustainability and long-term destination health, offering industry guidance.
Key points
- Toolkit developed by Travel by B Corp with Nova School of Business and Economics.
- Aims to help travel companies build citizen science programs while avoiding greenwashing.
- Provides guidance on identifying scientific partners, structuring optional participation, and building long-term programs.
- Includes examples from Intrepid Travel and Exodus Adventure Travels.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 29 Apr 2026, 15:00
- Page published
- 13 Aug 2026, 08:18
- Last updated
- 29 Apr 2026, 15:00
- Original links
- PhocusWire All News：Travel by B Corp launches citizen science toolkit for travel companies (opens in a new tab)Primary source · en · Published 29 Apr 2026, 15:00