Australia Leads Super Golden Week Long-Haul Market as Search Interest Doubles Year on Year

Key points

• A China Tourism Academy report lists Australia among the top 10 most satisfying overseas destinations for Chinese tourists in 2025.
• An Airbnb report shows Australia as one of the most popular Super Golden Week destinations, with search interest doubling year on year and some destinations up sixfold.
• In the year to June, Chinese visitors to Australia exceeded 1.1 million, up 18% year on year.
• Chinese visitors' overnight spending in Australia reached A$13.7 billion, up 27% year on year.
• Since last October's Golden Week, Chinese arrivals to Australia have exceeded 1 million in nine consecutive statistical periods.
• February alone saw 220,000 Chinese arrivals, the second-highest monthly figure on record and 7% above the same period in 2019.
• In July, China-Australia routes averaged over 130 weekly flights, and China Southern's Guangzhou-Perth direct service now operates year-round.
• Tourism Australia's Tourism 2035 strategy covers AI marketing, nature and food experiences, and major events including the 2032 Brisbane Olympics.