CTS Self-Drive Hosts Yinchuan 'Lake City on the Frontier' Self-Drive Event
On September 12, the 2026 'Raise a Glass to Helan Mountain Youth Art Season' — Yinchuan 'China's Road: Lake City on the Frontier' themed self-drive event officially launched. Hosted by the Ningxia Department of Culture and Tourism and the Yinchuan Municipal Government, and organized by CTS Self-Drive under CTS Capital, the event drew 62 vehicles and nearly 200 self-drive enthusiasts and travel influencers for a three-day exploration of Yinchuan's landscapes and culture. Two themed routes were released: the 'Yellow River Epic: Shanhai Minning Historical and Cultural Exploration Tour' and the 'Eastern Foothills of Helan Mountain: Lake City on the Frontier Ecological Exploration Tour,' linking…
Impact and considerations
The event shows local tourism authorities partnering with a state-owned self-drive operator to drive regional tourism consumption through themed routes and large-scale convoys, offering a replicable operating model for self-drive product deployment and visitor sourcing.
Key points
- On September 12, the 2026 'Raise a Glass to Helan Mountain Youth Art Season' — Yinchuan 'China's Road: Lake City on the Frontier' themed self-drive event officially launched.
- The event drew 62 vehicles and nearly 200 self-drive enthusiasts and travel influencers from within and outside the province for a three-day trip.
- Two themed routes were released: the 'Yellow River Epic: Shanhai Minning Historical and Cultural Exploration Tour' and the 'Eastern Foothills of Helan Mountain: Lake City on the Frontier Ecological Exploration Tour,' linking nearly 20 quality cultural tourism resources.
- CTS Self-Drive has organized the event for two consecutive years; it is a supporting event of the 2026 'Raise a Glass to Helan Mountain' Youth Art Season and a key Yinchuan 2026 cultural tourism consumption-promotion project.
- The event reaches eight provinces and autonomous regions — Beijing, Hebei, Hainan, Hubei, Jiangsu, Xinjiang, Gansu, and Inner Mongolia — with full-cycle promotion expected to reach nearly one million self-drive enthusiasts.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 15 Sept 2026, 08:00
- Page published
- 16 Sept 2026, 00:04
- Last updated
- 15 Sept 2026, 08:00
- Original links
- Pinchain Tourism：中旅自驾完成2026银川”中国之路•塞上湖城”自驾游 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 15 Sept 2026, 08:00