Tongcheng Travel: Combined Mid-Autumn and National Day Holiday Sparks a 'Second Summer' for Univers…
Tongcheng Travel data shows that as of 23 September 2026, university students' share of travel product bookings during the Mid-Autumn and National Day period rose about 10 percentage points year on year. Student flight booking heat rose over 45% year on year, with first-time flyers exceeding 30%; hotel and homestay bookings rose over 38%; and attraction ticket bookings rose 27%. Dozens of Chinese universities combined the two holidays into a 13-day break, driving hometown visits, campus-area micro-vacations and long-haul cross-province trips. Tongcheng also upgraded its domestic 'first-flight无忧' service to 58 partner airports with 237 convenience services.
Impact and considerations
University students are emerging as an active segment for off-peak and multi-segment holiday travel, and their high first-time flyer share and group-booking behaviour offer direct reference for OTA product design and airport first-flight service investment.
Key points
- As of 23 September 2026, university students' share of travel product bookings during the Mid-Autumn and National Day period rose about 10 percentage points year on year.
- Student flight booking heat rose over 45% year on year, with first-time flyers exceeding 30% and group bookings of two or more gaining popularity.
- Student hotel and homestay booking heat rose over 38% year on year, with affordability, comfort and smart services increasingly valued.
- Student attraction ticket booking heat rose 27% year on year, with most advance bookings made one to two weeks ahead.
- Dozens of Chinese universities combined the two holidays into a 13-day break, driving hometown visits, campus-area micro-vacations and long-haul cross-province trips.
- In provinces including Henan, Shandong, Hubei, Hebei, Guangdong, Anhui and Sichuan, student 'hometown local travel' product bookings rose over 40% year on year.
- Tongcheng Travel upgraded its domestic 'first-flight无忧' service to 58 partner airports with 237 convenience services.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 23 Sept 2026, 08:00
- Page published
- 23 Sept 2026, 12:01
- Last updated
- 23 Sept 2026, 08:00
- Original links
- Pinchain Tourism：同程旅行：中秋国庆连放点燃“第二个暑假” – 品橙旅游 (opens in a new tab)Primary source · zh · Published 23 Sept 2026, 08:00