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OTAChina / Beijing

2026 China Summer Tourism Market Insight Report Released

On September 12, at the 2026 China International Fair for Trade in Services results release hall, the event "New Momentum for Culture and Tourism, New Consumption Trends — 2026 China Summer Tourism Market Research Release" was held. The 2026 China Summer Tourism Market Insight Report, co-authored by the China Media Group Research Institute, the Communication Working Committee of the China Tourism Association and the China Tourism Group Research Institute, was officially released and simultaneously launched on multiple platforms with Ctrip, Tongcheng Travel, Meituan, Douyin Life Services and Xiaohongshu. The roughly 13,000-character report analyzes market size, customer structure, consumptio…

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Impact and considerations

The report integrates data from five platforms across the "inspiration-decision-booking-transaction-sharing" chain, offering a reusable method for destination operations, product innovation and ongoing monitoring, and providing a reference for assessing tourism market direction at the start of the 15th Five-Year Plan.

Key points

  • On September 12, the 2026 China Summer Tourism Market Insight Report was officially released at the CIFTIS results release hall.
  • The report was co-authored by the China Media Group Research Institute, the Communication Working Committee of the China Tourism Association and the China Tourism Group Research Institute.
  • The report was jointly launched on multiple platforms with Ctrip, Tongcheng Travel, Meituan, Douyin Life Services and Xiaohongshu.
  • The roughly 13,000-character report analyzes market size, customer structure, consumption trends, business-model innovation and international comparison.
  • The report summarizes ten features of the 2026 summer tourism market, grouped into three threads: value reconstruction, momentum shift and cross-sector integration.
  • In July 2026 the Ministry of Culture and Tourism issued the 15th Five-Year Plan for Building a Tourism Power; summer 2026 is the first peak season after its release.

Sources and time

Primary source
品橙旅游
Other sources
0
First source publication
13 Sept 2026, 08:00
Page published
14 Sept 2026, 00:05
Last updated
13 Sept 2026, 08:00
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