Qunar: Mid-Autumn Moon-Viewing Flight Searches Up 2x YoY

Key points

• On September 10, train tickets for the eve of Mid-Autumn Festival (September 24) officially went on sale, accelerating flight and hotel bookings.
• Qunar data shows this week's Mid-Autumn and National Day flight-hotel bookings rose 119% week-on-week, entering peak season.
• With only 3 days between the 2026 Mid-Autumn and National Day holidays, the 'take 3 days off for 13 days' plan went viral, unlocking the longest concentrated travel window in nearly a decade.
• Mid-Autumn first-day flight prices are 30% lower than National Day first-day; travelers booking flights to 2 or more destinations rose 25% YoY.
• Mid-Autumn 'moon-viewing flight' searches grew 200% YoY; treasure small-town product searches rose over 60% month-on-month, with hotel bookings covering over 1,000 counties.
• Hangzhou students' autumn break drove local scenic ticket bookings up 62% YoY, and flight bookings by 19-22 year-olds rose 23.5% YoY.
• Premium small-group tour product bookings grew 1.2x YoY, with 2-8 person groups and 5-8 day itineraries becoming mainstream; AI itinerary planning converted to manual custom bookings increased by 20%.