Tongcheng Travel: One-Day Premium Small-Group Orders Up Over 70% Year on Year
Tongcheng Travel data shows search interest in short-duration destination small groups rose over 110% year on year for the 2026 Mid-Autumn and National Day holiday. As of September 29, searches for 'half-day tour' and 'one-day tour' keywords on the platform rose 128% year on year, and one-day premium small-group orders grew over 70%. Bookings for 2-3 day short-haul small groups and intercity combo products rose over 65%, with families and group travellers dominating. Short-duration small groups unbundle travel services rather than forcing flight and hotel packages.
Impact and considerations
Rising demand for short-duration small groups reflects a shift from all-inclusive tours and fully independent travel toward flexible, unbundled destination services, with implications for OTA product structures, destination suppliers and hotel packaging strategies.
Key points
- Tongcheng Travel data shows search interest in short-duration destination small groups rose over 110% year on year for the 2026 Mid-Autumn and National Day holiday.
- As of September 29, searches for 'half-day tour' and 'one-day tour' keywords rose 128% year on year, and one-day premium small-group orders grew over 70%.
- Bookings for 2-3 day short-haul small groups and intercity combo products rose over 65%, with families and group travellers dominating.
- Pure-play one-day products led in popularity, with several standardized quality routes around Chengdu becoming top platform products.
- One-day small groups in Luoyang, Xi'an, Nanjing, Guiyang, Harbin and Wuhan also saw strong interest.
- Short-duration small groups unbundle travel services rather than forcing flight and hotel packages, letting travellers buy local destination services on demand.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 30 Sept 2026, 08:00
- Page published
- 30 Sept 2026, 12:01
- Last updated
- 30 Sept 2026, 08:00
- Original links
- Pinchain Tourism：同程旅行：一日游精品小团同比涨超70% – 品橙旅游 (opens in a new tab)Primary source · zh · Published 30 Sept 2026, 08:00