Club Med Unveils New Brand Proposition
On September 7, Club Med announced a brand strategy upgrade with a new proposition: 'The Art of Free Time' (让自在，更尽兴). The brand plans to operate 100 resorts globally by 2035, covering diverse formats.
Impact and considerations
The brand upgrade and expansion may impact the premium resort market, offering business travelers more leisure options.
Key points
- Club Med launched a new brand proposition: 'The Art of Free Time'.
- Plans to operate 100 resorts globally by 2035.
- Brand strategy upgrade emphasizing free time and experiences.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 7 Sept 2026, 08:00
- Page published
- 8 Sept 2026, 18:23
- Last updated
- 7 Sept 2026, 08:00
- Original links
- Pinchain Tourism：让自在，更尽兴：Club Med发布全新品牌主张 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 7 Sept 2026, 08:00