TV Drama Boosts Harbin Tourism as Search Interest Jumps 149%
After the TV drama "Early Spring Clear Skies" set a record on Netflix's global charts, search interest in Harbin, its main filming location, rose 149% month-on-month. Yang Nianfu, deputy director of the Harbin Culture, Radio, Television and Tourism Bureau, said at a Heilongjiang provincial government press conference that the city aims to convert film-driven traffic into holiday tourism retention. Harbin launched "Early Spring Clear Skies" check-in routes linking filming spots with themed food, scheduled 88 stage performances and 87 public cultural events for the Mid-Autumn and National Day period, and created 10 themes and 30 self-drive routes plus dedicated Mid-Autumn and National Day iti…
Impact and considerations
Film and TV IP is becoming an effective tool for destinations to drive seasonal traffic and spending; Harbin's "plot consumption chain" offers a replicable marketing and product-design reference for travel businesses.
Key points
- "Early Spring Clear Skies" set a Netflix global chart record, driving a 149% month-on-month rise in Harbin tourism search interest.
- Harbin launched "Early Spring Clear Skies" check-in routes linking filming spots such as the Jinlongshan Junwangshan camping base, Laoliangkou tavern and Shilou No.1 with themed food.
- Harbin scheduled 88 stage performances and 87 public cultural events for the Mid-Autumn and National Day period.
- For self-drive visitors, the city created 10 themes and 30 routes plus dedicated Mid-Autumn and National Day itineraries.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 18 Sept 2026, 08:00
- Page published
- 20 Sept 2026, 12:03
- Last updated
- 18 Sept 2026, 08:00
- Original links
- Pinchain Tourism：影视剧带动文旅热 哈尔滨打造追剧打卡新体验 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 18 Sept 2026, 08:00