Homestay Industry Cools: From Sold-Out to Rising Vacancy Rates
Despite a 32.7% increase in domestic trips this summer, homestay occupancy rates have fallen in many areas; a Chongqing homestay sold only 3-5 rooms daily. Industry analysis attributes this to a near 20-fold expansion in homestay numbers over a decade and severe homogenization causing traveler fatigue. Experts suggest expanding 'homestay+' composite formats and non-room revenue, shifting toward quality.
Impact and considerations
Changes in the homestay market affect business traveler accommodation choices; corporate travel should focus on quality and differentiation to avoid employee dissatisfaction. Industry transformation suggests travel managers should monitor emerging lodging formats.
Key points
- Summer domestic trips reached 1.12 billion, up 32.7% year-on-year
- Homestay enterprises grew from 19,000 in 2016 to 375,000 by end of 2025, nearly 20-fold
- Severe homogenization causes traveler fatigue and lower occupancy
- Experts suggest expanding 'homestay+' composite formats and non-room revenue
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 8 Sept 2026, 08:00
- Page published
- 8 Sept 2026, 18:18
- Last updated
- 8 Sept 2026, 08:00
- Original links
- Pinchain Tourism：一房难求到房间空置 年轻人不爱住民宿了吗？ – 品橙旅游 (opens in a new tab)Primary source · zh · Published 8 Sept 2026, 08:00