Duzhe Wenlv and Utour Group Form Strategic Partnership
Duzhe Wenlv and Utour Group signed a strategic cooperation agreement in Lanzhou and launched 9 co-branded travel products. The event was guided by Gansu Provincial Department of Culture and Tourism, co-hosted by Duzhe Publishing Group and Utour Group, with over 1,500 guests. The partnership focuses on cultural IP development, themed travel customization, and destination marketing. Co-branded products cover domestic cultural tours and outbound themed trips, such as Dunhuang study tours and Nordic aurora trips.
Impact and considerations
This partnership represents deep integration of cultural IP and tourism, offering a model for cross-industry innovation and cooperation.
Key points
- Duzhe Wenlv and Utour Group signed a strategic cooperation agreement.
- Launched 9 co-branded travel products covering domestic cultural tours and outbound themed trips.
- The event was guided by Gansu Provincial Department of Culture and Tourism, with over 1,500 guests.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 17 Aug 2026, 08:00
- Page published
- 9 Sept 2026, 00:54
- Last updated
- 17 Aug 2026, 08:00
- Original links
- Pinchain Tourism：读者文旅携手众信旅游战略合作落地 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 17 Aug 2026, 08:00