Utour Reports Surge in Golden Week Outbound Bookings
Utour's data shows that as of August 12, Golden Week product bookings reached 75%, with a 70% year-on-year increase in travelers. Long-haul destinations like Europe, North America, and Australia-New Zealand saw significant growth, with North America surging 480%.
Impact and considerations
Golden Week booking data reflects strong recovery in outbound tourism, offering market trends for suppliers and travel management.
Key points
- As of Aug 12, Utour's Golden Week bookings reached 75%, up 70% YoY.
- Europe is the most popular long-haul destination, accounting for nearly half.
- North America grew 480% YoY, boosted by the World Cup.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 13 Aug 2026, 08:00
- Page published
- 9 Sept 2026, 00:59
- Last updated
- 13 Aug 2026, 08:00
- Original links
- Pinchain Tourism：众信旅游中秋十一黄金周出境游市场热度持续攀升 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 13 Aug 2026, 08:00