China's Culture Ministry Briefs on Poetry Festival and Peking Opera Festival
On September 20, the Ministry of Culture and Tourism held its third-quarter 2026 routine press conference, briefing on the 8th China Poetry Festival and the 11th China Peking Opera Festival. The poetry festival runs October 12-23 under the theme "Poetry Surging from Mountains and Seas, Poetic China," opening in Tiantai County, Zhejiang, and closing in the Taizhou Prefecture City cultural tourism area in Linhai, with four fusion scenarios: poetry+opera, poetry+cuisine, poetry+tourism and poetry+AI. The Peking Opera festival runs October 15-November 5 in Wuhan, Hubei, with seven main activities, and its outstanding-repertoire showcase will select 20 productions nationwide.
Impact and considerations
Two national-level cultural events concentrated in October, explicitly framed around cultural-tourism integration, technology enablement and consumption-scene innovation, provide policy and market signals for Q4 cultural consumption, the performance market and destination product development.
Key points
- On September 20, the Ministry of Culture and Tourism held its Q3 2026 routine press conference, briefing on the 8th China Poetry Festival and the 11th China Peking Opera Festival.
- The poetry festival runs October 12-23 under the theme "Poetry Surging from Mountains and Seas, Poetic China," opening in Tiantai County, Zhejiang, and closing in the Taizhou Prefecture City cultural tourism area in Linhai.
- The poetry festival will build four fusion scenarios—poetry+opera, poetry+cuisine, poetry+tourism and poetry+AI—and launch immersive projects and performance products along the eastern Zhejiang Tang Poetry Road.
- The Peking Opera festival runs October 15-November 5 in Wuhan, Hubei, with seven main activities including outstanding-repertoire and small-theater showcases.
- Its outstanding-repertoire showcase will select 20 productions nationwide, while the small-theater showcase will select five works.
- 2026 is the opening year of the three-year drama revitalization action plan (2026-2028), and the festival is seen as a window on the industrialization path of traditional opera.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 21 Sept 2026, 08:00
- Page published
- 21 Sept 2026, 12:08
- Last updated
- 21 Sept 2026, 08:00
- Original links
- Pinchain Tourism：文旅融合与科技赋能让文化消费市场再添新引擎 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 21 Sept 2026, 08:00