Tuniu Releases 2026 Mid-Autumn and National Day Travel Trend Forecast
Tuniu released its 2026 Mid-Autumn and National Day travel trend forecast, showing that booking and travel cycles for outbound and long-haul domestic trips shifted notably earlier. Families and three-generation groups accounted for over 70% of travelers; among those on National Day tours from October 1 to 7, over 35% departed before the holiday and over 10% left before Mid-Autumn to avoid crowds. Long-haul domestic travel led demand, with growing shares for independent travel and small pure-play groups, while short-haul outbound private groups were popular.
Impact and considerations
The forecast reflects earlier booking cycles, family-dominated demand and a product mix shifting toward independent travel, small groups and pure-play tours under the extended dual holiday, offering references for travel agencies and destinations to allocate resources and design off-peak products.
Key points
- Tuniu's 2026 Mid-Autumn and National Day travel trend forecast shows booking and travel cycles for outbound and long-haul domestic trips shifted notably earlier.
- Families and three-generation groups accounted for over 70%; among National Day tour travelers from October 1 to 7, over 35% departed before the holiday and over 10% left before Mid-Autumn to avoid crowds.
- Long-haul domestic travel led demand, with Beijing, Shanghai, Chengdu and Sanya among top destinations; Kashgar, Altay and Xishuangbanna saw leading year-on-year booking growth.
- Demand shares for independent travel, pure-play tours, small groups and private groups continued to grow; short-haul outbound travel saw higher proportions of pure-play, private and customized tours.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 11 Sept 2026, 08:00
- Page published
- 12 Sept 2026, 00:07
- Last updated
- 11 Sept 2026, 08:00
- Original links
- Pinchain Tourism：途牛《2026中秋国庆出游趋势预测》发布 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 11 Sept 2026, 08:00