GZL Travel Fair: Corporate Coupons Plus Government Vouchers Drive Conversion

Key points

• During the three-day 2026 Guangdong Tourism Expo, GZL Travel's on-site bookings covered travel dates from September 2026 to June 2027.
• Supported by the Guangdong Provincial Department of Culture and Tourism's "Golden Autumn Cultural Tourism Consumption Vouchers" and GZL's "Travel Expo Coupons," more than 30% of visitors booked two different travel products on site, while nearly 10% booked three or more.
• Outbound travel revenue grew by double digits, with two-country deep tours in Europe popular and Turkey and Georgia routes favored by younger consumers; bookings for Australia, New Zealand, and other seasonal destinations increased by more than 20% year over year.
• Domestic routes such as the Qinghai-Gansu Grand Loop, Ejina Banner six-day pure-play tour, and Northeast autumn foliage viewing saw strong market response.
• First-time bookers accounted for more than 20%, indicating the exhibition scenario continues to generate new customer acquisition.
• The average outbound travel price at the expo was nearly 13,000 yuan, while domestic cross-province tours remained above 3,000 yuan.
• Cruise segment business volume increased by more than 230% year over year, driven by the maiden voyage of "Adora Cruises · Huacheng" and stacked discounts.
• The usage rate of "Travel Expo Coupons" increased by about 122% compared with the September 2025 expo.