Corporate Sustainability in Practice: From Baseline Measurement to Employee Engagement
The SAP Concur blog summarizes key takeaways from a podcast conversation between Nina Birger, VP of Climate Solutions at CHOOOSE, and Jeanne Dion, VP of the Value Experience Team at SAP Concur. The article covers the ESG framework, the importance of establishing a carbon baseline, travel carbon measurement methods, the risks of greenwashing and greenhushing, and the value of sustainability in employee recruitment and engagement.
Impact and considerations
Corporate sustainability has expanded from an investor relations issue to travel management and talent strategy. Understanding carbon baseline measurement, travel carbon estimation methods, and avoiding greenwashing helps organizations set quantifiable sustainability goals.
Key points
- ESG stands for environmental, social, and governance; organizations use this framework to measure sustainability impact.
- Establishing a carbon baseline is the first step in managing carbon emissions, because you can't manage what you can't measure.
- Flying economy is both more cost and carbon efficient than first class.
- Flying direct is more carbon efficient than connecting flights but may cost more.
- Both greenwashing and greenhushing are risks organizations should avoid.
- Sustainability programs can serve as a competitive advantage for employee recruitment and retention.
Sources and time
- Primary source
- SAP Concur
- Other sources
- 0
- First source publication
- 12 Jul 2023, 19:12
- Page published
- 14 Aug 2026, 08:22
- Last updated
- 12 Jul 2023, 19:12
- Original links
- SAP Concur Blog：What Your Organization Can Do Today to Support Sustainability (opens in a new tab)Primary source · en · Published 12 Jul 2023, 19:12