SAP Concur Shares Ad Production Experience During Pandemic
A SAP Concur blog post shares the experience of creating two online video advertisements during the COVID-19 pandemic. To adhere to health guidelines, the team hired a real family to minimize contact. The production team used digital communication tools like Zoom to collaborate across continents, and director Dave Laden enabled virtual collaboration during the eight-hour shoot. The article aims to show how SAP Concur solutions simplify the remote work environment and share experiences overcoming pandemic challenges.
Impact and considerations
This content mainly covers advertising production experience, with limited direct business impact on the travel and expense management industry.
Key points
- SAP Concur produced two online video ads during the pandemic while adhering to state and federal health guidelines.
- The team hired a real family to minimize contact and ensure chemistry among actors.
- The production team used digital communication tools like Zoom to collaborate across continents, and director Dave Laden enabled virtual collaboration during the eight-hour shoot.
- The ads aim to show how SAP Concur solutions simplify the remote work environment.
Sources and time
- Primary source
- SAP Concur
- Other sources
- 0
- First source publication
- 29 Jun 2022, 19:47
- Page published
- 14 Sept 2026, 00:06
- Last updated
- 29 Jun 2022, 19:47
- Original links
- SAP Concur Blog：How To Tell a Great Story – and Have Fun Doing It – During These Unique and Challenging Times (opens in a new tab)Primary source · en · Published 29 Jun 2022, 19:47