Choice's New CEO Has 3 Top Fixes — Plus $450 Million in Hotels to Sell
Choice Hotels CEO Dominic Dragisich laid out three priorities at a Bank of America conference: restart U.S. room count growth, sell hotels it still owns to become more asset-light, and stop losing revenue share to rivals. Appointed CEO on August 31, Dragisich calls the reset "returning to our roots." Choice spent recent years buying brands such as Radisson and WoodSpring that needed tune-ups, developing Cambria and Everhome as model hotels, and culling underperforming properties, while room count growth slowed.
Impact and considerations
Choice's shift toward asset-light operations and room growth could affect U.S. hotel supply, brand mix and corporate travel procurement options.
Key points
- Choice Hotels CEO Dominic Dragisich outlined three priorities: restart U.S. room growth, sell owned hotels, and stop losing revenue share.
- Dragisich was appointed CEO on August 31 and calls the reset "returning to our roots."
- Choice spent recent years buying brands such as Radisson and WoodSpring that needed tune-ups.
- Choice developed Cambria and Everhome as model hotels and culled underperforming properties.
- Room count growth slowed and revenue performance lagged rivals.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 10 Sept 2026, 04:03
- Page published
- 11 Sept 2026, 00:09
- Last updated
- 10 Sept 2026, 04:03
- Original links
- Skift Feed：Choice's New CEO Has 3 Top Fixes — Plus $450 Million in Hotels to Sell (opens in a new tab)Primary source · en · Published 10 Sept 2026, 04:03