Wyndham Launches Dolce Nova Boutique Brand
Wyndham Hotels & Resorts on Monday launched Dolce Nova, a boutique upper-upscale extension of its meetings and events-focused Dolce Hotels & Resorts brand. It is the first brand concept to originate from Wyndham's EMEA team; the company has acquired 20 of its 25 brands. Dolce Hotels & Resorts, acquired in 2015, has a typical footprint of 200 to 400 rooms and is primarily known for conferences and corporate events. Dolce Nova targets a new consumer base.
Impact and considerations
Wyndham is known for scaling budget brands, so a boutique upper-upscale move built on restraint and design signals an attempt to reach a new guest base beyond meetings and events demand, potentially affecting corporate meeting sourcing and hotel program choices.
Key points
- Wyndham Hotels & Resorts on Monday launched Dolce Nova, positioned as a boutique upper-upscale extension of Dolce Hotels & Resorts.
- Dolce Hotels & Resorts is primarily known for conferences and corporate events, has a typical footprint of 200 to 400 rooms, and was acquired by Wyndham in 2015.
- Dolce Nova is the first brand concept to originate from Wyndham's EMEA team; 20 of the company's 25 brands were acquired.
- Dimitris Manikis, Wyndham's president for EMEA, said the company would rather create an extension of the Dolce brand and introduce it to a new consumer base than spend money to buy something.
- The brand was announced at the Annual Hospitality Conference in Manchester and targets a new consumer base.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 15 Sept 2026, 02:17
- Page published
- 15 Sept 2026, 02:30
- Last updated
- 15 Sept 2026, 02:17
- Original links
- Skift Feed：Wyndham's Newest Brand Is a Boutique Spin-Off of Dolce Hotels (opens in a new tab)Primary source · en · Published 15 Sept 2026, 02:17