Skift Webinar: When AI Becomes the Travel Agent — How Hotels Get Chosen
Skift and Aven Hospitality are hosting a webinar on how AI is changing hotel discovery and booking. The session will unpack new consumer research from 4,000 recent hotel guests across the U.S., UK, and Australia, examining how travelers use and trust AI throughout the hotel journey, what happens when property information is inaccurate, and how those experiences influence booking decisions. Noreen Henry, chief revenue officer at Aven Hospitality, and Sean Seah, senior vice president of strategy, technology, and innovation at Langham Hospitality Group, will join the discussion. The conversation will also cover how hotels can ensure accurate, complete, current, and consistent information that…
Impact and considerations
AI is becoming a new gateway for hotel discovery and booking, so inaccurate, incomplete, outdated, or inconsistent property information can directly affect AI recommendations and booking conversion. For hotels and corporate travel buyers, understanding how AI selects and recommends lodging has implications for distrib…
Key points
- Skift and Aven Hospitality are hosting a webinar on how AI is changing hotel discovery and booking.
- The session will unpack new consumer research from 4,000 recent hotel guests across the U.S., UK, and Australia.
- Discussion topics include how travelers use and trust AI throughout the hotel journey and where traveler trust in AI begins to break down.
- AI recommendations depend on hotel information quality, and inaccurate or incomplete information has business impact.
- Hotels need accurate, complete, current, and consistent information that AI systems can easily understand and retrieve.
- AI discovery could reshape the path to direct booking.
- Noreen Henry, chief revenue officer at Aven Hospitality, and Sean Seah, senior vice president at Langham Hospitality Group, will join the discussion.
- The content is sponsored content created collaboratively by Aven Hospitality and Skift Studio.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 30 Sept 2026, 02:39
- Page published
- 30 Sept 2026, 03:11
- Last updated
- 30 Sept 2026, 02:39
- Original links
- Skift Feed：Skift Webinar: When AI Becomes the Travel Agent — How Hotels Get Chosen (opens in a new tab)Primary source · en · Published 30 Sept 2026, 02:39