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Brand ExpansionOregon / California / United States / Montana

Field & Stream Lodge Adds Two Hotels; Building the Brand Will Take Time

Field & Stream Lodge Co., the outdoor hotel brand backed by Barry Sternlicht's Starwood Capital Group and Ben Weprin's AJ Capital Partners, said it will add lodges in Bend, Oregon, and Big Bear, California — its second and third properties three years after launching in 2023. The developers bought the 151-room former Shilo Inn on the Deschutes River in Bend and a 148-room former Holiday Inn resort in Big Bear, a two-hour drive from Los Angeles; both are slated to open in 2028 after full renovations. The brand's first location is a 179-room hotel in Bozeman, Montana, which opened in May 2025.

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Impact and considerations

The brand's growth is funded through F&S Hotel Fund 1, a 10-year vehicle with a total fund size of $260 million and New Zealand's sovereign wealth fund as the largest limited partner. Starwood Capital and AJ Capital say high capital costs are setting the pace for brand-building, reflecting how financing conditions con…

Key points

  • Field & Stream Lodge Co. said it will add lodges in Bend, Oregon, and Big Bear, California — its second and third properties three years after launching in 2023.
  • The developers bought the 151-room former Shilo Inn on the Deschutes River in Bend and a 148-room former Holiday Inn resort in Big Bear, a two-hour drive from Los Angeles.
  • Both hotels are slated to open in 2028 after full renovations.
  • The brand's first location is a 179-room hotel in Bozeman, Montana, which opened in May 2025 in a converted Holiday Inn just off Interstate 90.
  • The brand's growth is funded through F&S Hotel Fund 1, a 10-year vehicle; the total fund is $260 million and New Zealand's sovereign wealth fund is the largest limited partner.
  • Starwood Capital and AJ Capital say high capital costs are setting the pace for brand-building.

Sources and time

Primary source
Skift
Other sources
0
First source publication
15 Sept 2026, 21:00
Page published
16 Sept 2026, 00:04
Last updated
15 Sept 2026, 21:00
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