Why This Founder Believes Every Hotel Should Think Like a Media Company
On the Suite Success podcast, Hotels Above Par founder Brandon Berkson shares how hotels can build audiences through media strategies. He emphasizes the value of newsletters and owned audiences, niche positioning and authentic engagement over vanity metrics, and discusses the resurgence of print and in-person experiences.
Impact and considerations
Hotel brands can build loyal audiences through content marketing, increasing direct bookings and brand loyalty, potentially offering more personalized experiences for business travelers.
Key points
- Newsletters and owned audiences are among the most valuable investments for hotel brands.
- Niche positioning and authentic engagement outperform broad appeal and likes.
- Print media and in-person experiences are experiencing a resurgence.
- Treating an audience as a community builds long-term loyalty.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 20 Aug 2026, 15:00
- Page published
- 22 Aug 2026, 00:03
- Last updated
- 20 Aug 2026, 15:00
- Original links
- Skift Feed：Why This Founder Believes Every Hotel Should Think Like a Media Company (opens in a new tab)Primary source · en · Published 20 Aug 2026, 15:00