Cleartrip Launches Elite Loyalty Program Aimed at Reducing Travel Anxiety
Indian online travel agency Cleartrip has launched its new Elite loyalty program, designed around pre-transaction problems rather than post-transaction rewards. Chief Growth and Business Officer Manjari Singhal said customers often hesitate when unsure whether their plans will hold. The program includes domestic flight date changes for just INR 9 (about 9.4 cents) to encourage earlier booking, plus discounts of up to 20% on three eligible hotel bookings and an INR 5,000 (about $52) benefit.
Impact and considerations
The program shows OTAs shifting loyalty competition from points rewards toward reducing booking uncertainty, which could affect corporate travel procurement assessments of change flexibility and platform stickiness.
Key points
- Cleartrip launched the Elite loyalty program, designed around pre-transaction problems rather than post-transaction rewards.
- Domestic flight date changes cost just INR 9 (about 9.4 cents), intended to make customers more comfortable booking earlier.
- Other benefits include discounts of up to 20% on three eligible hotel bookings and an INR 5,000 (about $52) benefit.
- Cleartrip Chief Growth and Business Officer Manjari Singhal said customers value points but also the ability to change plans without a large financial penalty.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 17 Sept 2026, 10:28
- Page published
- 17 Sept 2026, 12:00
- Last updated
- 17 Sept 2026, 10:28
- Original links
- Skift Feed：Cleartrip's New Loyalty Program Is About Reducing 'Travel Anxiety' (opens in a new tab)Primary source · en · Published 17 Sept 2026, 10:28