Prince Harry Calls on Travel Industry to Put Destinations First
Prince Harry, founder of Travalyst, called on the travel industry at the Skift Global Forum to measure destination health rather than just traveler value or traditional business performance metrics. He said travel relies on healthy communities and nature, but overtourism and climate change put them at risk. According to the World Travel & Tourism Council, travel and tourism accounts for around 7.3% of global greenhouse gas emissions. His comments come amid a summer of extreme heat, wildfires, and drought that wreaked havoc in popular destinations.
Impact and considerations
The remarks push destination health and climate impact into industry performance discussions, potentially prompting travel companies to revisit their metrics and sustainability strategies.
Key points
- Prince Harry called on the travel industry at the Skift Global Forum to measure destination health, not just traveler value or traditional business performance metrics.
- He said there is no successful travel industry without successful destinations.
- Travel and tourism is responsible for around 7.3% of global greenhouse gas emissions, according to the World Travel & Tourism Council.
- Extreme heat, wildfires, and drought wreaked havoc in popular destinations this summer, amid prolonged backlash on the ground.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 24 Sept 2026, 07:08
- Page published
- 24 Sept 2026, 07:46
- Last updated
- 24 Sept 2026, 07:08
- Original links
- Skift Feed：Prince Harry Calls on Travel Industry to Put Destinations First (opens in a new tab)Primary source · en · Published 24 Sept 2026, 07:08