How Wellness Hospitality Is Breaking Out of the Luxury Bubble
Novotel launches 'Longevity Everyday' strategy, embedding wellness habits across its ~630 hotels through four pillars: Sleep, Eat, Move, and Meet. The goal is to make wellness travel mainstream, not just for luxury retreats.
Impact and considerations
This model integrates wellness into everyday business hotels, potentially impacting business travelers' stay experience and health management.
Key points
- Novotel launches Longevity Everyday strategy with four pillars: Sleep, Eat, Move, Meet.
- Targets at least 25% plant-forward menu options by end of 2026.
- Partnerships with PSG and athletes to promote movement.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 8 Sept 2026, 20:30
- Page published
- 9 Sept 2026, 00:05
- Last updated
- 8 Sept 2026, 20:30
- Original links
- Skift Feed：How Wellness Hospitality Is Breaking Out of the Luxury Bubble (opens in a new tab)Primary source · en · Published 8 Sept 2026, 20:30