UK CMA Launches Drip Pricing Investigations into Virgin Atlantic and Trainline
The UK Competition and Markets Authority (CMA) has opened formal investigations into Virgin Atlantic and Trainline over drip pricing, where mandatory fees are omitted from advertised prices. Virgin Atlantic Holidays may not disclose resort fees and local taxes, while Trainline's booking fees are core revenue. The CMA can now rule directly and impose fines up to 10% of global turnover.
Impact and considerations
The investigation could change pricing transparency in travel, impacting business travel costs. Companies should monitor pricing compliance to avoid unexpected expenses from hidden fees.
Key points
- CMA opened drip pricing investigations into Virgin Atlantic and Trainline.
- Virgin Atlantic Holidays may not disclose resort fees and taxes.
- Trainline's booking fees are core revenue.
- CMA can impose fines up to 10% of global turnover.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 20 Aug 2026, 18:31
- Page published
- 21 Aug 2026, 00:03
- Last updated
- 20 Aug 2026, 18:31
- Original links
- Skift Feed：The UK’s Hidden-Fee Crackdown Is Coming for Travel (opens in a new tab)Primary source · en · Published 20 Aug 2026, 18:31