Amadeus Travel President: Open Ecosystem, Traveler in Control
In a Skift Global Forum preview interview, Amadeus President of Travel Decius Valmorbida argues for a more open travel ecosystem. He advocates a 'longevity-first' investment approach, prioritizing long-term impact over hype. Valmorbida calls for moving from closed, walled ecosystems to an open, collaborative model where travelers are in control, with shared foundations like identity, data standards, and interoperability. He emphasizes trust as a key differentiator and highlights cooperation as the industry's most overlooked opportunity.
Impact and considerations
As a major GDS and travel tech provider, Amadeus's push for open ecosystems and shared standards could shape corporate travel management, distribution, and personalization strategies.
Key points
- Amadeus applies a 'longevity-first' investment rule, avoiding hype and focusing on long-term capabilities.
- Valmorbida advocates shifting from closed ecosystems to an open, collaborative model with the traveler in control.
- The industry should cooperate on shared foundations like identity, data standards, and interoperability while competing on brand.
- Trust becomes a key differentiator as brands must deliver on promises at critical moments.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 3 Sept 2026, 01:50
- Page published
- 3 Sept 2026, 02:23
- Last updated
- 3 Sept 2026, 01:50
- Original links
- Skift Feed：Skift Global Forum Preview: Amadeus’s President of Travel on Why the Traveler, Not the Platform, Should Hold the Controls (opens in a new tab)Primary source · en · Published 3 Sept 2026, 01:50