Banyan Group Drops 'Sustainability' for 'Contribution'
At Skift Global Forum 2026, Banyan Group Deputy CEO Ho Ren Yung said the group is talking less about sustainability and more about its contribution to the environment. She said people's eyes gloss over when you say sustainability and climate, and that the term has become overused, especially during events like Climate Week NYC. Banyan Group is reframing its work to re-engage the industry and its guests.
Impact and considerations
A shift in hotel-industry climate messaging could affect sustainable-lodging criteria and supplier ESG language in corporate travel procurement, making the follow-through worth watching.
Key points
- Banyan Group Deputy CEO Ho Ren Yung said at Skift Global Forum 2026 that the group is talking less about sustainability and more about its contribution to the environment.
- She said people's eyes gloss over a little bit when you say sustainability and climate.
- She said sustainability has become overused, especially during events like Climate Week NYC.
- Banyan Group is reframing its work as it attempts to re-engage the industry and its guests.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 24 Sept 2026, 21:55
- Page published
- 24 Sept 2026, 22:42
- Last updated
- 24 Sept 2026, 21:55
- Original links
- Skift Feed：Why Banyan Group Talks About 'Contribution' — Not 'Sustainability' (opens in a new tab)Primary source · en · Published 24 Sept 2026, 21:55