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Travel Execs to Meet With Trump to Push Inbound Tourism

Top executives from the U.S. Travel Association, American Airlines, Hilton, Marriott, MGM Resorts, Booking Holdings, and other major travel and hospitality brands are meeting with President Trump to press for a national commitment to grow inbound tourism. The meeting comes after a summer of high-profile events—including the World Cup and America's 250th anniversary celebrations—but against a backdrop of declining international arrivals: a 5.5% drop in inbound travel in 2025 and four consecutive months of overseas visitor declines in 2026, even during the World Cup. International travelers cite costs, politics, and entry policies as deterrents, and destinations like Las Vegas have been hit h…

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Impact and considerations

Inbound travel to the U.S. is declining, and industry leaders are seeking government policy support to reverse the trend and capitalize on major event opportunities.

Key points

  • Executives from U.S. Travel Association, American Airlines, Hilton, and others will meet with Trump to request a commitment to grow inbound tourism.
  • Inbound travel fell 5.5% in 2025, with four consecutive months of overseas visitor declines in 2026.
  • The World Cup boosted hotel and short-term rental rates, but not arrival numbers.
  • Destinations like Las Vegas have been hit hard by fewer Canadian visitors.
  • Industry wants to turn World Cup success into lasting policy ahead of the 2028 and 2034 Olympics.

Sources and time

Primary source
Skift
Other sources
0
First source publication
3 Sept 2026, 01:40
Page published
3 Sept 2026, 01:53
Last updated
3 Sept 2026, 01:40
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