GetYourGuide Taps Creators to Write Reviews for Tour Operators
GetYourGuide is testing a Creator Review program that connects tour operators with content creators who write detailed, honest reviews to help new listings overcome the cold-start problem. Internal research found travelers are three times more likely to book an activity with three reviews. The feature is in beta and will roll out to the full creator community soon.
Impact and considerations
This program could change the review ecosystem for tour bookings, helping new operators gain visibility but raising concerns about review authenticity and independence. For OTAs and travel tech companies, creator content may become a new tool to boost conversion.
Key points
- GetYourGuide is testing a Creator Review program to help new activities get reviews.
- Internal research found travelers are three times more likely to book an activity with three reviews.
- The feature is in beta and will roll out to the full creator community soon.
- The program aims to solve the cold-start problem for new listings.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 15 Sept 2026, 19:00
- Page published
- 16 Sept 2026, 00:04
- Last updated
- 15 Sept 2026, 19:00
- Original links
- Skift Feed：GetYourGuide Taps Creators to Write Reviews for Tour Operators (opens in a new tab)Primary source · en · Published 15 Sept 2026, 19:00