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Vision 2030Saudi Arabia

Saudi Tourism Names New CEO Amid Vision 2030 Spending Cuts

Saudi Arabia's Tourism Authority has appointed Ageel Alshaibani as CEO, succeeding Fahd Hamidaddin who left in May. Alshaibani, a former deputy tourism minister and ex-McKinsey executive, inherits the goal of attracting 150 million annual visitors by 2030. However, the Public Investment Fund is pivoting toward AI infrastructure, scaling back giga-projects like Neom (The Line reduced to 2.4km), postponing the 2029 Asian Winter Games, and ending LIV Golf funding after 2026.

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Impact and considerations

Leadership change and project cuts signal a shift in Saudi tourism strategy, impacting business travel and major events.

Key points

  • Alshaibani previously served as deputy tourism minister and helped develop the National Tourism Strategy.
  • Saudi Arabia hit its 100 million annual visitor target early, but largely through domestic and religious travel.
  • PIF is pivoting to AI, scaling back giga-projects like Neom.
  • The Line was reduced from 170km to 2.4km.
  • The 2029 Asian Winter Games postponed and LIV Golf funding ends after 2026.

Sources and time

Primary source
Skift
Other sources
0
First source publication
2 Sept 2026, 20:17
Page published
2 Sept 2026, 20:31
Last updated
2 Sept 2026, 20:17
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