Jinjiang Hotels Signs Strategic Cooperation with Guangdong Culture and Tourism Department
On September 11, Jinjiang Hotels signed a strategic cooperation framework agreement with the Guangdong Provincial Department of Culture and Tourism in Guangzhou, establishing a long-term mechanism covering brand development, resource integration, consumption promotion, publicity and local cultural experiences. As of end-June 2026, Jinjiang Hotels operated more than 1,700 hotels across all 21 prefecture-level cities in Guangdong, with about 197,000 rooms. In 2025, Guangdong received 960 million tourist visits and generated 1.24 trillion yuan in tourism spending, with 90.308 million inbound visits.
Impact and considerations
The government-enterprise cooperation will support Jinjiang's expansion in key Guangdong areas and facilitate industrial resource matching, offering reference for hotel investors assessing South China expansion, inbound tourism services and hotel-tourism integration projects.
Key points
- On September 11, Jinjiang Hotels signed a strategic cooperation framework agreement with the Guangdong Provincial Department of Culture and Tourism in Guangzhou.
- The two sides agreed to establish a long-term cooperation mechanism covering brand development, resource integration, consumption promotion, publicity and local cultural experiences.
- As of end-June 2026, Jinjiang Hotels operated more than 1,700 hotels across all 21 prefecture-level cities in Guangdong, with about 197,000 rooms.
- In 2025, Guangdong received 960 million tourist visits, up 10.3% year on year, and generated 1.24 trillion yuan in tourism spending, up 12.5%.
- In 2025, Guangdong received 90.308 million inbound visits and earned 213.29 billion yuan in foreign exchange from tourism, up 38.2% and 54.7% respectively.
- Jinjiang plans to further densify its presence in core commercial districts during the 15th Five-Year Plan period and to bring Radisson-branded hotels under Jinjiang to Guangdong.
Sources and time
- Primary source
- 环球旅讯
- Other sources
- 0
- First source publication
- 14 Sept 2026, 08:00
- Page published
- 15 Sept 2026, 00:08
- Last updated
- 14 Sept 2026, 08:00
- Original links
- TravelDaily China：锦江酒店与广东省文旅厅达成战略合作，政企携手共促文旅消费 - 环球旅讯 (opens in a new tab)Primary source · zh · Published 14 Sept 2026, 08:00