Thunderobot Gaming Hotel Celebrates 100 Stores, Youth-Oriented Operations Show Results
Thunderobot, an esports hotel brand under Shangmei Shuzhi, launched a 100-store celebration during summer, using IP-themed rooms and esports events to achieve 3 million impressions, with occupancy over 90% at many stores and signed stores exceeding 300.
Impact and considerations
The esports hotel segment is growing rapidly with strong spending by young customers, offering a case for differentiated development in the hotel industry.
Key points
- Summer campaign achieved 3 million impressions, with occupancy over 90% at many stores.
- Qingdao Zhanqiao store RevPAR reached 336.2 yuan, Kunming Xishan Dashanghui store RevPAR exceeded 250 yuan.
- As of August, signed stores nationwide exceeded 300.
Sources and time
- Primary source
- 环球旅讯
- Other sources
- 0
- First source publication
- 9 Sept 2026, 08:00
- Page published
- 10 Sept 2026, 00:01
- Last updated
- 9 Sept 2026, 08:00
- Original links
- TravelDaily China：雷神竞界用主题房、百店、赛事跑通年轻消费新范式，未来目标签约300店 - 环球旅讯 (opens in a new tab)Primary source · zh · Published 9 Sept 2026, 08:00