Century Cruises' Yangtze Flagship Century Vision Debuts with New Premium Experience
Century Cruises' new Yangtze flagship, Century Vision, held its maiden voyage ceremony at Chongqing's Chaotianmen on 21 September 2026, joining the Century Premium fleet. The same day, Century Cruises launched its 'Century Premium Brand Experience' centred on dining and service, covering four-day/three-night Chongqing-Yichang and five-day/four-night Yichang-Chongqing itineraries. The Yangtze fleet will form three product tiers: Century Select, Century Premium and Century Luxury. Century Vision is 149.99 metres long, 15,000 gross tonnes, with seven decks, 236 cabins and a maximum capacity of 650 passengers.
Impact and considerations
Century Cruises' three-tier product system and premium dining-service upgrade reflect how the Yangtze river cruise market is shifting toward brand segmentation and international service competition.
Key points
- Century Cruises' new Yangtze flagship, Century Vision, held its maiden voyage ceremony at Chongqing's Chaotianmen on 21 September 2026, joining the Century Premium fleet.
- The same day, Century Cruises launched its 'Century Premium Brand Experience' centred on dining and service, covering four-day/three-night Chongqing-Yichang and five-day/four-night Yichang-Chongqing itineraries.
- The Yangtze fleet will form three product tiers: Century Select, Century Premium and Century Luxury.
- Century Vision is 149.99 metres long, 21.2 metres wide and 15,000 gross tonnes, with seven decks, 236 cabins and a maximum capacity of 650 passengers.
- Century Cruises and the Chongqing Yangtze River Culture Research Institute unveiled the 'Great River Civilisation International Reception Hall' to bring Yangtze culture into cruise itineraries.
- Century Cruises launched its 'Exclusive Concierge' service brand covering five areas: premium service, exclusive welcome, concierge escort, worry-free station transfers and worry-free boarding and disembarkation.
- From 14 September 2026, the Century Premium fleet has provided free transfers to major transport hubs in Chongqing and Yichang for Chongqing-Yichang route guests.
Sources and time
- Primary source
- 环球旅讯
- Other sources
- 0
- First source publication
- 23 Sept 2026, 08:00
- Page published
- 23 Sept 2026, 12:01
- Last updated
- 23 Sept 2026, 08:00
- Original links
- TravelDaily China：世纪游轮全新长江旗舰「世纪梦想号」盛大首航，并正式发布全新「世纪臻选品牌体验」 - 环球旅讯 (opens in a new tab)Primary source · zh · Published 23 Sept 2026, 08:00