GEO: The Next Traffic Opportunity for State-Owned Hotel Groups

The article discusses the importance of Generative Engine Optimization (GEO) for state-owned hotel groups. As AI becomes a decision-making tool for consumers, hotels need to optimize content to be recommended by AI. State-owned hotels have unique history and culture that traditional OTAs struggle to showcase, but AI can provide narrative content. Recommendations include establishing GEO roles, setting content standards, and using structured data to gain an early advantage in AI recommendations.