Fliggy and Emirates Form Strategic Partnership

Key points

• Fliggy and Emirates formed a strategic partnership covering digital marketing, membership and AI to jointly expand inbound and outbound travel markets.
• Fliggy will serve as an important partner for Emirates in China, leveraging its more than 500 million members and roughly 64 million 88VIP members in the Alibaba ecosystem for product promotion, content marketing and user operations.
• Emirates will create dedicated ticket-sales programmes and policies and participate deeply in Fliggy campaigns such as Double 11 and 618.
• In this year's 618 campaign, Emirates ticket bundles ranked among the top three overseas airlines by transaction value.
• In February this year, Fliggy and Alibaba's Qwen had already formed an AI partnership with Emirates, offering discounts of up to RMB 300 per order.
• Fliggy data shows Emirates ticket bookings grew more than 80% year on year in the first half of this year, with inbound-travel ticket bookings up more than 150%.