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Fliggy Hotel Business Grows for Four Consecutive Quarters

On August 12, Fliggy released hotel business data showing high growth for four consecutive quarters. From April 2026 to date, average daily fulfilled room nights grew about 50% YoY, with early August growth approaching 70%. Growth benefits from deep integration with Taobao App, with 88VIP users driving significant impact. In June, deduplicated MAU grew over 30% YoY.

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Impact and considerations

Fliggy's rapid hotel growth shows the potential of OTA-ecommerce integration, impacting hotel distribution landscape.

Key points

  • High growth for four consecutive quarters
  • Average daily fulfilled room nights up ~50% YoY
  • Early August growth approaching 70%
  • June MAU up over 30% YoY

Sources and time

Primary source
执惠
Other sources
0
First source publication
13 Aug 2026, 08:00
Page published
19 Aug 2026, 18:07
Last updated
13 Aug 2026, 08:00
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