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Agoda Data Shows Growing Travel Interest in Aichi-Nagoya Ahead of Major Sporting Event in Japan

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Sporting events drive regional travel demand; business travelers and TMCs should note tight hotel and transport availability during the event and plan ahead.

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9月3日
  1. Agoda Newsroom
    Agoda Reveals Growing Travel Interest Ahead of Sporting Event in Japan

    Agoda's analysis shows that during a major Asian sporting event held in Aichi Prefecture, Japan from September 19 to October 4, 2026, Nagoya City was the most searched accommodation destination, but surrounding cities like Toyota City and Ichinomiya City saw surges, with Toyota City up 715%. Among international markets, Taiwan had the highest search volume, while China saw a 724% increase.