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Study: Travelers Are Two Years Ahead of Industry on AI

1reports1reporting sources2026-08-19Update

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For the travel industry, this research reveals a gap between traveler AI adoption and industry readiness. DMOs and travel companies need to invest in AI capabilities to remain competitive in destination discovery and booking. For travel management, AI may change booking behaviors.

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8月19日
  1. Sabre Newsroom
    Study: Travelers Are Two Years Ahead of Industry on AI

    A study by Mindtrip with Sabre, Sojern, and MMGY Travel Intelligence reveals that 54% of travelers have used AI to plan travel, and 75% intend to use it for future trips. However, only 22% of destination marketing organizations (DMOs) offer AI trip-planning capabilities, and 26% have a documented AI strategy. The research indicates AI is reshaping destination discovery and decisions, urging DMOs to adopt AI to remain relevant.