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Thailand cuts 2026 inbound tourist forecast to 33 million

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The Thai government cut its 2026 inbound tourist forecast from 36.7 million to 33 million person-trips, with a 2027 target of at least 33 million. The lowered target calls into question the demand assumptions behind new guest rooms and capacity, but hotel developers and airlines are still expanding: luxury hotels in Bangkok are performing relatively well, while Phuket faces a batch of new hotel openings.

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Latest developments10月30日 08:00
Thailand lowered its 2026 inbound tourist forecast from 36.7 million to 33 million person-trips, with a 2027 target of at least 33 million.

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10月30日
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    Thailand cuts 2026 inbound forecast to 33 million arrivals, hotels and airlines continue to expand

    The Thai government has cut its 2026 inbound tourist forecast from 36.7 million to 33 million arrivals, with a target of at least 33 million for 2027. Hotel developers and airlines are still expanding; luxury hotels in Bangkok are performing relatively well, while Phuket faces a wave of new hotel openings. The lowered target calls into question the demand assumptions behind the new rooms and capacity.