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Huazhu Group Launches Youth Card Targeting College Students

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Huazhu's Youth Card aims to engage college students early in their accommodation decisions, potentially reshaping hotel membership acquisition strategies and impacting industry competition.

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9月3日
  1. TravelDaily China
    Huazhu Launches Youth Card Targeting Student Segment

    Huazhu Group launched its Youth Card on September 1, offering Pro and Max versions with benefits like stored value, room upgrades, and breakfast vouchers. Students verified via CHSI can enjoy discounts from 25% off. This aims to capture young users early and build loyalty from their first stay.