ASTA and GBTA study: Corporate travel should be linked to business performance evaluation
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On October 21, 2026, Skift Feed reported that ASTA and GBTA released a new study recommending that companies evaluate travel by linking it to business performance, rather than viewing it only as a cost. ASTA's Mark Meader explained in the report how benchmarking, policy flexibility and travel management can help companies invest more strategically. The report did not disclose details such as the study's specific sample, data or release date. Current progress is that the study's conclusions have been disclosed via media, with no follow-up implementation or industry feedback information yet.
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- Skift FeedASTA and GBTA Study: Best Corporate Travel Strategies Are Not Just About Spending Less
A new study by ASTA and GBTA recommends that companies evaluate travel by linking it to business performance rather than viewing it solely as a cost. ASTA's Mark Meader explained how benchmarking, policy flexibility and travel management can help companies invest more strategically.