Trip.com Group focuses on attractions and experiences, AI-driven personalization
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Trip.com Group's innovation in attractions and experiences demonstrates how OTAs leverage technology and AI to enhance travel experiences. For business travelers, these innovations may lead to more convenient itinerary planning and personalized services, especially in meetings and incentive travel.
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- PhocusWire All NewsTrip.com Group focuses on attractions and experience economy
Trip.com Group expects to deliver approximately $5 billion in gross merchandise volume from destination services, driven by strong APAC demand. The company introduced a multilingual ticketing machine solution supporting 15 languages, deployed in over 7 countries and regions, serving over 300 attractions. AI plays a key role in personalization and customer service, with tools like Trip.Planner using over 20 million points of interest to generate personalized itineraries.