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The trust gap in agentic commerce and AI booking
1reports1reporting sources2026-04-09Update
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Trust issues in AI booking directly impact travel and payment companies' strategies; addressing technological and behavioral barriers is crucial for enabling agentic commerce.
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4月9日
- PhocusWire All NewsThe trust gap in agentic commerce and AI booking
AI booking faces a trust gap that is both technical and behavioral. OpenAI's Instant Checkout conversions in ChatGPT were three times worse than on Walmart's website, indicating consumer reluctance. Experts say trust doesn't transfer automatically, requiring technological safeguards and behavioral shifts. Payment protocols like ACP and shared payment tokens are emerging, but human authorization remains key.