Ctrip releases 2026 Sustainable Travel Consumer Report
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On October 27, 2026, Trip.com Group released the "2026 Sustainable Travel Consumer Report," with a survey covering nearly 9,000 respondents across 29 global markets. The report shows that 62.0% of respondents had adjusted travel plans due to extreme weather, and 41.6% believed that exploring nature and outdoor destinations helps enhance the experience. The report also mentions that Ctrip's "low-carbon hotel" initiative launched in 2023 had 3,800 participating hotels as of the end of 2025. The report has currently been publicly released, and there are no follow-up progress reports yet.
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- Pinchain TourismTrip.com Group Releases 2026 Sustainable Travel Consumer Report
Trip.com Group released the 2026 Sustainable Travel Consumer Report on October 27, covering nearly 9,000 respondents across 29 global markets. The report shows that 62.0% of respondents had adjusted travel plans due to extreme weather, and 41.6% believed that exploring nature and outdoor destinations helps enhance the experience. As of the end of 2025, 3,800 hotels had joined the "low-carbon hotel" initiative launched by Trip.com Group in 2023.
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Not enough continuous observation data yet, so no trend is drawn for now.