Expedia Bets AI Agents Won't Own the Entire Booking Journey
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Expedia is simultaneously plugging into Meta's Muse agent while publicly questioning the scale of end-to-end conversational booking, signaling that a leading OTA is pursuing selective partnerships rather than betting fully on AI distribution. For corporate travel buyers, this suggests AI agents are more likely to serv…
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- Skift FeedExpedia Bets AI Agents Won't Own the Entire Booking Journey
Speaking at Skift Global Forum 2026, Expedia Group CEO Ariane Gorin said she wants to work with the newest generation of AI agents, including Meta's new agent Muse, but does not believe any single agent can take over the entire travel journey. Expedia had revealed on Tuesday that it would be available on Muse; its X post said only that users can tell Muse where they are headed and it can work with Expedia to sort hotels and everything in between, without detailing how it works. Gorin, participating via remote video, did not elaborate on the partnership but said she personally does not believe a large portion of bookings will become an end-to-end conversational experience, since travel plann…