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JTB Releases Summer 2026 Travel Trends Forecast
1reports1reporting sources2026-07-02Update
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The data provides demand trends for the travel industry, showing a decline in Japanese outbound travel but resilience in domestic, guiding corporate travel strategies.
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7月2日
- JTB Group NewsroomJTB Releases Summer 2026 Travel Trends Forecast
JTB forecasts 71.17 million Japanese travelers for summer 2026 (July 15-August 31), down 4.6% year-on-year. Domestic travelers 69 million, overseas 2.17 million. Due to rising prices, travelers are cost-conscious, choosing nearby and affordable destinations.