Borrman Hotel National Day pop-up bus marketing exposure exceeds 30 million
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During the 2026 National Day period, Borrman Hotel launched a nationwide creative marketing campaign under the theme "Free and Easy Holiday, Lie Down at Borrman." In Nanning, it deployed the "Lying Flat Express" pop-up bus connecting five major scenic spots, reaching a cumulative 240,000 person-times; and placed bus body advertisements in three cities—Nanning, Beihai, and Liuzhou—generating over 13.24 million person-times in exposure. The campaign covered more than 500 stores nationwide, with total all-channel exposure exceeding 30 million and interactions surpassing 800,000. Meanwhile, S+ level advertising placements were launched on the Meituan OTA, deeply reaching 1.36 million potential users.
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- TravelDaily ChinaBorrman Hotel National Day Marketing: Moving the Hotel "Onto" Buses, Omnichannel Exposure Exceeds 30 Million
During the National Day period, Borrman Hotel launched a nationwide creative marketing campaign under the theme "Carefree Holiday, Borrman Lie Down," placing a "Lying Flat Express" pop-up bus in Nanning that linked five major scenic spots, reaching a cumulative 240,000 person-times, and ran bus body advertisements in the three cities of Nanning, Beihai, and Liuzhou, with exposure exceeding 13.24 million person-times. The campaign covered more than 500 stores nationwide, with total omnichannel exposure exceeding 30 million, interaction volume surpassing 800,000, and launched an S+ level advertising placement on the Meituan OTA, deeply reaching 1.36 million potential users.
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