Jilin Releases Three-Year Action Plan for Inbound Tourism Capacity Expansion and Quality Improvement
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On November 3, 2026, Jilin Province released the "Jilin Province Three-Year Action Plan for Inbound Tourism Capacity Expansion and Quality Improvement (2026–2028)," jointly issued by the Provincial Department of Culture and Tourism together with the Provincial Party Committee Publicity Department, the Provincial Public Security Department and 11 other departments. The plan, centering on three aspects—source market expansion, supply quality improvement and experience upgrading—deploys actions including overseas marketing, travel agency cooperation, tourism transport network expansion and inbound/outbound facilitation improvements, and focuses on supporting Changchun, Jilin, Tonghua, Baishan, Yanbian Prefecture, Changbai Mountain and other areas in strengthening inbound tourism capacity building. Follow-up reporting on November 5 further stated that the plan deploys ten major actions around the above three aspects, proposes developing more than 15 new inbound themed routes each year, and relies on the "One Mobile Phone Tours Jilin" platform to integrate functions such as AI multilingual itinerary planning; the reporting also mentioned that in the first three quarters of 2026, the number of inbound tourist visits received by Jilin increased by 39% year on year. The plan has now been officially released, and specific implementation progress remains to be disclosed.
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- Pinchain TourismJilin Province Issues Three-Year Action Plan for Expanding and Improving Inbound Tourism (2026–2028)
The Jilin Provincial Department of Culture and Tourism and 10 other departments jointly issued the "Jilin Province Three-Year Action Plan for Expanding and Improving Inbound Tourism (2026–2028)," deploying ten major actions centered on expanding source markets, improving supply quality, and upgrading the experience. The plan proposes developing more than 15 new inbound themed routes each year, and integrating functions such as AI multilingual itinerary planning on the "One Mobile Phone Tours Jilin" platform. In the first three quarters of 2026, Jilin's inbound tourist arrivals increased by 39% year on year.
- China Tourism NewsJilin launches three-year action plan to expand capacity and improve quality of inbound tourism
Jilin Province issued the "Jilin Province Inbound Tourism Capacity Expansion and Quality Improvement Three-Year Action Plan (2026–2028)" on November 3, jointly issued by the Provincial Department of Culture and Tourism together with the Provincial Party Committee Publicity Department, the Provincial Public Security Department and 11 other departments. The plan deploys actions in three areas—source market expansion, supply quality improvement and experience upgrading—covering overseas marketing, cooperation with travel agencies, expansion of the tourism transport network, and facilitation of entry and exit, and focuses on supporting Changchun, Jilin, Tonghua, Baishan, Yanbian Prefecture, Changbai Mountain and other areas in strengthening inbound tourism capacity building.
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